SASS & BIDE
Sass & Bide is dedicated to the strong, the obscure & the beautiful. Sass & Bide is the namesake label of Sarah-Jane Clarke (Sass) & Heidi Middleton (Bide). A dormer accountant & advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage. The sense of free-spirited confidence & contradiction that defines their personal sense of style, provided the inspiration for the initial sass & bide denim collection & the incredibly successful ‘east village hipster’ jean in 1999. Within two years the sass & bide collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week, which gained the pair international recognition.
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